How do colors impact retail purchases?

Midwest Retail Services is in the process of increasing our presence on some additional social media sites like Instagram and Pinterest. There’s not much to see there (yet!) but we’re getting started. If your store has an account on one of these sites, we invite you to follow (and we’ll follow you back!)

The latest item we shared on Pinterest is a really interesting infographic on how color impacts retail purchases. We’ve pasted just a portion of the infographic below for reference (you’ll have to click it to view the entire image on our Pinterest page).

Take a look at the image below and let us know if you agree, disagree, or have experienced different results using color in your marketing and in your retail displays. It’s easy to share your opinions by submitting a comment at the bottom of this post (or add your comments to the image on Pinterest).


The image was originally compiled and created by KissMetrics.

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About Midwest Retail Services

Midwest Retail Services provides all the store fixtures needed to start, expand, or update your retail store. We serve a wide variety of businesses including pharmacy, grocery, pet supply, party supply, book, C-Store, discount, and many other retailers. We also support POP design and fulfillment, retail designers, architects, contractors, installers, and store fixture resellers.