According to the National Retail Federation’s Holiday Consumer Spending Survey conducted by Prosper Insights and Analytics, consumers celebrating Christmas, Hanukkah and/or Kwanzaa will spend an average of $805.65 on food items, decorations, gifts and more over the holiday season, the highest amount in the survey’s 14-year history and in line with last year’s $802.45. Spending on gifts for family members will total $462.95, up from $458.75 last year and also a survey high.
Top findings of the survey:
- Buying online and doing in-store pick up is high on busy shoppers’ lists.
- Average spending per person reaches $805.65, comparable with spending in 2014 holiday season ($802.45).
- Spending on gifts for family members will total $462.95, up from $458.75 last year, and a survey high.
- Almost half of holiday shopping, consisting of browsing and buying, will be done online: average consumers say 46 percent of their shopping (both browsing and buying) this holiday season will be conducted online, up from 44 percent last year.
- 21.4 percent of smartphone owners will use their device to purchase holiday merchandise this year, the highest seen since NRF first asked in 2011.
- Nearly half (46.7%) said free shipping/shipping promotions are important factors in their decision on where to shop.
- 55.8 percent of holiday shoppers will splurge on themselves and/or others for non-gift items, and will spend an average of $131.59, up from $126.37 last year.