Another day, another marketing post, am I right?
These days, it’s a challenge getting people excited about receiving yet another promotional email. How do we know this? We asked a number of business owners and found that they often throw in the towel because they aren’t seeing the results they want instantly.
So we are going to try something new.
We aren’t just going to deliver the speech you’ve heard countless times about how the sale comes after building the relationship. This time around we are going to do this from an email marketing standpoint. Email marketing that’s as simple as a regular newsletter could be the essential tool that grows your business in today’s world because it offers open, conversational, and interactive communication with your audience. Email helps you stay in touch with your audience on a regular basis, keeping you at the top of mind and at the tip of their tongue. This ensures that when your services, products, or programs are needed, they will buy from you or refer their friends, family, peers, and contacts to you.
We’ve touched on what email marketing can do for your clients’ mindsets. But you’re hear to learn about what it can do for you. Here are some of the major benefits of active email marketing:
Educates your current clients
Your email newsletter is a great place to keep your clients up to date with what’s new in your business. They came to you once when they needed your services. Chances are they loved you, and you don’t want them to ever forget this. So what do you do? Send out the occasional email refresher to let them know what’s changed and what’s improved. They might not respond immediately, but you’ll definitely come up when next they need something you offer.
Attracts new opportunities
Publishing an email newsletter can help you generate new opportunities such as strategic partnerships, joint ventures, media interviews, speaking engagements, and more. All it takes is the right person seeing your message at the right time. It’s sort of like being at a grocery store and paying extra attention to the item you saw at the front of the store and again in the cookies aisle. A newsletter makes you the cookie that gets the extra attention.
Expands your network
As a follow up to our previous point, email marketing can also help you grow your network. Because we are social creatures and people share emails that make them smile. With all these great new opportunities headed your way, you meet other people in your industry and get to nurture and keep great connections. These connections will in turn help you grow your business.
Maintaining a newsletter that hits all the right notes seems like a lot of work, right? Well it is, but it’s worth it! Thankfully many email marketing products exist to help you always put your best foot forward. Some help you insert dynamic content in your emails, like your social media and blog posts. Some others give you deep insight into how your readers engage in your emails, and some actually tell you what to do to ensure maximum engagement and not repel customers.
Which product should you use?
This depends on your specific use case, but I will tell you that over at Volleyy we give those who are new to email marketing a running start with plenty of help and support. You don’t have to take our word for it — give it a try for yourself! Volleyy accounts are free to create and our team is standing by to help you and answer your questions.