Six Reasons To Add Podcasting To Your Content Marketing Strategy

You own a business, you have some competition. Maybe your service or product is superior to others in your market. Maybe not. And you don’t want to enter into any Continue ReadingSix Reasons To Add Podcasting To Your Content Marketing Strategy

AmazonGo – The Prequel

People have been going ga-ga over the launch of AmazonGo, the retail giant’s new physical store where checkout lines and cash registers will become a thing of the past. Shoppers will Continue ReadingAmazonGo – The Prequel

Your Store’s Three Words

my three words

Every January writer, speaker, and business-owner-helper Chris Brogan chooses three words that will frame his focus and energy for the coming year. Hundreds (thousands?) of his fans and followers follow suit. Continue ReadingYour Store’s Three Words

Are you a Master of the Welcome?

Are you a Master of the Welcome? Hope so. The first words out of your mouth frame the entire customer experience. Consider these two facts: According to The Wall Street Continue ReadingAre you a Master of the Welcome?

Why you should still be excited about email marketing

Another day, another marketing post, am I right? These days, it’s a challenge getting people excited about receiving yet another promotional email. How do we know this? We asked a Continue ReadingWhy you should still be excited about email marketing