Customers, schmustomers. You need Fans
I’ve been to 97 concerts in my lifetime. I know this because every ticket stub of every show I’ve ever seen since I was 12 lay under a sheet of Continue ReadingCustomers, schmustomers. You need Fans
Category Archives: Top Shelf Experts
Crowdsource Your Retail Secret Shoppers
In a competitive marketplace where you not only strive to win business from competing local stores, but also online stores which can compete from virtually anywhere, the customer experience and Continue ReadingCrowdsource Your Retail Secret Shoppers
Triple-A Rating. Would Your Customers Give it?
Every day your employees show customers that they are worthy of their time and attention. The following are three areas for your team to focus on in order to maintain Continue ReadingTriple-A Rating. Would Your Customers Give it?
Bad Signs For Business
We’ve all become sign makers. And it’s killing me. Since the advent of “desktop publishing” virtually every one of us has found ourselves having to run to our computer to Continue ReadingBad Signs For Business
SSTOP! 5 Steps to Approach Complaining Customers
Let’s say a customer comes to you with a complaint. Maybe in person, via email or over the phone. What’s the best approach? It’s simple: SSTOP! No, that wasn’t a Continue ReadingSSTOP! 5 Steps to Approach Complaining Customers