Are you a Master of the Welcome?

Are you a Master of the Welcome? Hope so. The first words out of your mouth frame the entire customer experience. Consider these two facts: According to The Wall Street Continue ReadingAre you a Master of the Welcome?

Why you should still be excited about email marketing

Another day, another marketing post, am I right? These days, it’s a challenge getting people excited about receiving yet another promotional email. How do we know this? We asked a Continue ReadingWhy you should still be excited about email marketing

The Dollar Shave Club Effect

I woke up this morning to the announcement that Dollar Shave Club, the monthly subscription service that sends razor blades costing as little as $1 per pack to your home, Continue ReadingThe Dollar Shave Club Effect

It’s time to can “Can I help you?”

Ever go into a store and have someone who worked there asked: “Can I help you?” Of course you have. And 9 times out of 10 you replied with a “No thanks, Continue ReadingIt’s time to can “Can I help you?”

How well do Customers know YOU?

Photo credit: arjunv via Foter.com / CC BY-NC-ND

Know your customer, know your customer, know your customer. Three very important rules of business. But let me ask you this: How well do your customers know YOU? Sam Walton, Continue ReadingHow well do Customers know YOU?