S.T.E.P.S. to successful in-store demonstrations

Over the past four years we took a family condiment and an idea and built a business. Joe’s Sauces started out as a single product and this year, we will Continue ReadingS.T.E.P.S. to successful in-store demonstrations

3 Ways Small Businesses Can Accelerate Their Exposure, Brand, and Sales with Video Marketing

In 2014 I retired from the glamorous lifestyle of photographing weddings. I say glamorous because people looking in on that world believe it to be. You’re running around in exciting Continue Reading3 Ways Small Businesses Can Accelerate Their Exposure, Brand, and Sales with Video Marketing

Turn Your Employees into Brand Ambassadors

Want to turn your employees into brand ambassadors for your retail store? Would you love to have your employees’ social media habits (and prowess) working to your advantage rather than dreading the time they Continue ReadingTurn Your Employees into Brand Ambassadors

A Customer Service Fairytale

Once upon a time I bought something. After I made the purchase, I had an issue. Oh no, whatever will I do? I guess I’ll call their service department. Google Continue ReadingA Customer Service Fairytale

Are Your Employees Approachable?

Doesn’t anybody work here? Walmart was the first business to require all its employees to wear nametags. (There’s a surprise!) Sam Walton created this initiative because he wanted his customers Continue ReadingAre Your Employees Approachable?